30 October 2025
The term "AI" gets used to describe everything from a simple thermostat to a complex language model. But not all AI is created equal. In the world of artificial intelligence, an "agent" is anything that can perceive its environment and act upon it. These agents operate on a spectrum of intelligence, from basic reactive machines to sophisticated learning systems.
Understanding these different types of AI agents is key to seeing where the technology is today and where it is heading.
This is the most basic form of an AI agent. A Simple Reflex Agent operates purely in the present. It looks at the current situation and acts based on a pre-programmed rule, like "if it's hot, turn on the fan." It has no memory of the past and no concept of the future. It just reacts.
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A Model-Based Reflex Agent is a step up. It maintains a simple internal "model" or memory of how the world works and what has happened in the recent past. This allows it to make better decisions. A self-driving car that remembers a vehicle was in its blind spot a moment ago is a good example. It's not just reacting to what it sees now, but also to what it remembers.
A Goal-Based Agent is capable of planning for the future. It knows its objective and can choose from a series of actions to achieve that goal, like a GPS navigating the fastest route to a destination.
Utility-Based Agents are even smarter. When there are multiple ways to reach a goal, a utility-based agent can choose the path that offers the best outcome or "utility." A trading bot, for example, doesn't just want to make a trade; it wants to make the most profitable trade.
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This is the most advanced category and the one driving today's AI revolution. Learning Agents can improve their own performance over time by learning from data and experience. They have a "learning element" that allows them to adapt and get smarter.
The powerful agentic AI platforms that are now automating complex business workflows fall into this category. They aren't just following rules; they are constantly evolving.
Contact Kiksy today to learn more about AI agents and how they can help your company.
The four primary types of AI, in order of increasing complexity, are:
ChatGPT is a form of Generative AI, which falls under the broader category of Learning Agents. It uses a massive dataset to learn patterns, context, and language, allowing it to generate new, human-like text in response to a prompt.
The main difference is their focus. A model-based reflex agent uses its memory of the past and a model of the present to make a decision. A goal-based agent is focused on the future; it plans a sequence of actions to achieve a specific objective.
Besides chatbots, a great example is the recommendation engine on Netflix or Spotify. It's a learning agent that constantly analyzes your viewing or listening history
A learning agent is defined by its ability to improve its own performance through experience. This is achieved through a few key components working together in a cycle:
Chief Executive Officer
Kavita has been adept at execution across start-ups since 2004. At KiKsAR Technologies, focusing on creating real life like shopping experiences for apparel and wearable accessories using AI, AR and 3D modeling.